June 2025 Edition
Welcome to this month’s Digital Growth Digest — where INFINEO TECH shares what’s working right now in SEO, digital campaigns, and online engagement. Whether you’re running paid ads, publishing content, or improving your website, these insights are designed to help you grow smarter and faster.
1. SEO Tip: Optimise for “Near Me” Searches
Local search traffic continues to dominate for service-based industries. In Australia, more users are searching phrases like “NDIS provider near me” or “support coordinator Sydney.”
Action step: Optimise your service pages with suburb-based keywords and ensure your Google Business Profile is fully completed and active.
2. Email Still Drives the Best ROI
Despite the buzz around social media, email remains the top-performing marketing channel for conversion. Open rates are especially high for targeted emails with clear service value.
Quick win: Set up automated onboarding emails and monthly newsletters. Include helpful content, recent updates, and direct contact links.
3. Content That Ranks: Answer Real Questions
Google’s recent algorithm updates favour content that addresses specific user questions. Long-form FAQs, blog posts, and service explainers that are rich in intent are ranking faster than generic content.
What to do: Add an FAQ section on every major service page, and build blog content based on real questions your clients ask.
4. Video is Now Essential
Short-form video (30–90 seconds) continues to outperform static posts across all major platforms. Providers using video to introduce staff, explain services, or show participant success stories are seeing stronger engagement.
Next move: Start simple — film with your phone, add subtitles, and publish to Instagram, YouTube Shorts, or LinkedIn.
5. Retargeting Is Getting Smarter with AI
AI-driven retargeting tools now personalise ad content based on how users interact with your website — not just what pages they visit. This increases relevance and conversion.
Recommendation: Use Meta Pixel or Google Ads remarketing to show follow-up ads with custom messaging to your warm audience.
Final Thoughts
Sustainable digital growth isn’t about chasing trends — it’s about consistently applying smart strategies, testing results, and refining your approach. At INFINEO TECH, we help businesses build lasting digital momentum with the right tools, content, and automation.
Want help growing your digital presence? Reach out for a free strategy consultation today.
