June 2025 — Google has officially rolled out its latest core algorithm update, and it’s making waves across the digital marketing world. The new changes put a sharp focus on page experience, user engagement signals, and — for the first time — how AI-generated content is being assessed and ranked.
At INFINEO TECH, we’ve been closely tracking this update to guide our clients in adapting quickly and maintaining strong search performance. Here’s what this update means, especially for service-based websites, NDIS providers, and businesses relying heavily on content marketing and SEO.
A Renewed Focus on Page Experience
Google has expanded its Core Web Vitals metrics to include elements such as interaction delay, layout stability, and mobile tap accuracy. Fast load times, intuitive navigation, and accessible design are no longer “nice-to-haves” — they are essential ranking factors. Websites that frustrate users, especially on mobile, will now be penalised more noticeably in search results.
At INFINEO TECH, we optimise all websites to meet and exceed Google’s page experience benchmarks — especially for organisations in regulated spaces like health and disability, where accessibility and performance are critical.
AI-Generated Content: Accepted, But Under Scrutiny
Perhaps the most buzzworthy aspect of this update is how Google now treats AI-written content. While not banning AI-generated content, Google’s algorithms are placing more weight on content originality, depth, and trust signals — like author transparency, source credibility, and expertise.
This means that mass-produced, low-quality AI articles won’t rank well, but AI-assisted, human-refined content still performs strongly — especially when supported by keyword optimisation and user intent alignment. Our approach at INFINEO TECH blends AI efficiency with human editorial review, ensuring content that is both scalable and credible.
Better for NDIS and Local Service Providers
The update also brings good news for local businesses and service providers, especially those with a strong emphasis on user experience. Local SEO elements like Google Business Profile, location-based pages, and structured data are gaining more visibility. For NDIS providers, this means optimising for suburbs and services will become even more valuable.
What You Should Do Now
If your website hasn’t been audited or optimised in the past 6–12 months, now is the time. Focus on:
Updating metadata and local SEO structures
Improving page speed and mobile usability
Enhancing content depth and relevance
Reviewing AI-generated content for human value
We’re helping clients across NSW and Australia adapt to these changes with technical audits, content strategy updates, and SEO performance tracking. If you’ve noticed traffic drops or want to get ahead of competitors, let us assess your current SEO standing and recommend a path forward.
